Monday, 7 November 2011

Bonus Feast of Hammers Q&A...

Feast of Hammers director Dominic Stoate couldn't make it to MovieBar last Monday but did write a few words about making the video.

'I was lucky enough to stumble upon Birdeatsbaby while on the hunt for music on an unsigned musicians website for use in a corporate training film. It was upon listening to them and realising how completely inappropriate for the commercial video they were that I decided these were the sort of people I simply had to work with if I wanted to produce anything worth looking back on and remembering. There was just a wildness and glaring originality to their material that I wanted to help perpetuate visually and, as it turned out, they were probably the most creatively accommodating and generally nice people I could have hoped to break into the world of music videos – which is always nice.

"Feast of Hammers" was definitely the video that illustrated to me the importance of preparation. We’d never been exactly unprepared in other videos but we were so keen to do justice to the films we were trying to emulate that it was going to take a whole new level of care if we were going to achieve it convincingly. For instance, a surprisingly large amount of effort was required just to undermine the quality of the technology we have at our disposal to achieve the underwhelming visual style of the films we wanted to pay tribute to.

A lot of people talking about the video have referenced films like “The Hills Have Eyes” and “The Texas Chainsaw Massacre” and while those are certainly influences, I also found inspiration in some of the lesser-known films to emerge on video after failing to get a cinema release. Small “video nasties” such as “Blood Rites” and “Driller Killer” - which often had little in the way of budget and virtually no promotional campaigns to support them - relied on their depictions of violence for publicity, often juggling their compulsion to push the boundaries of “taste” with the problems of not having the funds needed to accomplish it. This sometimes resulted in the creators’ ambitions of violence outgrowing their budgetary limits, with the seams of the low budget production on show to often comic effect. For the more violent aspects of “Feast of Hammers” I hoped, with a somewhat facetious emulation of this humour/horror juxtaposition, to stay true to the dark humour Birdeatsbaby’s fans have come to expect from their material at the same time as doing justice to the sinister and violent imagery of the song. It wasn’t just because we too had no money for effects beyond melons and mince!'

Thanks Dominic! And while we're on the subject, Birdeatsbaby released Feast of Hammers as a single today - you can find out how to get it here.

MovieBar will return on Monday 5th December - hope to see you there!

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